I wrote a press release for Schaefer Outfitter to promote the move of its headquarters to Fort Worth. I enjoyed collaborating with the company’s owner on the project.
For Immediate Release:
For more info, contact:
Rick Grant, President
Schaefer Outfitter
800-426-2074
rick@schaeferranchwear.com
America’s Finest Ranchwear Company Sets up Shop in Cowtown
FORT WORTH, Texas – November 11, Schaefer Outfitter is celebrating its 35th anniversary with the grand opening of its flagship store in Fort Worth. Horseman and outdoorsman alike can now purchase high-quality American-made clothing from the company’s first-ever storefront, conveniently located off I-20, just 15 minutes east of downtown. Boasting more than 90 styles of Texas-made western and outdoor wear styles, “America’s Finest Ranchwear Company” offers locals unprecedented access to peruse and purchase products they know and love.
Schaefer Outfitter was founded in 1982 in Jackson Hole, Wyoming, and has subsequently been located in Steamboat Springs Colorado, then Las Cruces, New Mexico, near the company’s manufacturing facility in El Paso, Texas. In 2014, the company set up shop in Houston, Texas. After record-breaking sales volume during the Fort Worth Livestock Show and Rodeo, where the company is the title sponsor of the Super Chute Out, long-time owner and current manager Rick Grant chose Cowtown as Schaefer’s permanent home in 2017.
“Texas has always been our number-one state sales-wise,” Grant said. “I see the move to Fort Worth as being a major asset to our brand…we’re finally home. It only seems fitting that the largest Texas-made western apparel brand be located in Cowtown, USA. After the migration from Houston in June, Schaefer now has the facilities to grow and a flagship store to showcase every one of its American-made western styles, from vests and jeans to outerwear and shirts.”
Grant chose the retail location with purpose—he wanted it to be easily accessible for locals—not just tourists visiting the Stockyards. The store sign is visible from the highway, and customers can expect to find the premium western and outdoor clothing they’ve come to appreciate displayed in an attractive design. Paired with excellent customer service and even opportunity to get a behind-the-scenes look at items in production, Schaefer Outfitter offers real value to Fort Worth residents that are serious about quality clothing.
“Texans have a pride for their state more than any other state in the union and Schaefer Outfitter is a brand that Texans can call their own,” Grant said. “We have a bit of a different approach towards customer service. We are a passionate western and outdoor clothing company that cares about fit, function, and looks catering to each individual’s customer’s needs…that’s Schaefer Outfitter in a nutshell.”
Schaefer Outfitter is celebrating its 35th anniversary this year with the Fort Worth store’s grand opening. The company is currently hiring customer service, fulfillment and retail store positions. For more information, go to schaefer-ranchwear.com.
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About Schaefer Outfitter
For 35 years, Schaefer Outfitter has offered discerning horsemen and outdoor enthusiasts premium western and outdoor wear at a fair price. One of the last full-line American-made garment manufacturers in the country, “America’s Finest Ranchwear” is available from more than 350 retailers around the world and now, from the flagship store in Fort Worth, Texas. For more information, go to schaefer-anchwear.com or call 800-426-2074.
